Born Global Academy: AUSSENWIRTSCHAFT AUSTRIA of the WKÖ, in collaboration with weGrow International, launches a new program for startups keen to internationalize.
“We set up the Born Global Academy to be the first point of contact for expansion and market issues with international scaling, to offer even more tailor-made services for our scale-ups. Because the earlier companies are well prepared to face challenges in foreign markets, the more resilient and successful their entrepreneurial activities will be overall,” says Michael Otter, Head of AUSSENWIRTSCHAFT AUSTRIA.
As part of a multi-phase, hybrid series of events, the participants are introduced to the strategies of scaling of their business models, developing concrete expansion measures for defined target regions. Renate Schnutt, Head of Scaleups at AUSSENWIRTSCHAFT AUSTRIA, sees the Born Global Academy as “a kind of cadre for the Born Global Champions of tomorrow. We would like to support Austrian startups with scaling potential even more precisely with their Go-to-Market plans. "
Internationally successful founders contribute their know-how
The program kicked off with a “Digital Fireside Chat” on December 9th, 2021.
On January 27th, 2022, "International Bootcamp Day", all interested parties will receive concrete recommendations for action and tools for the first steps in expanding to new markets. Next, in an 8-week program “Scaleup Globally” (March 11th, 2022 to May 6th, 2022), participants get down to business. "Here 10 Austrian startup teams from high potential scaleups learn how to select the right target markets, develop a promising Go-to-Market strategy to launch international markets and - last but not least - get tips and tricks on what is important in talent recruiting and funding " Gernot Schwendtner outlines the highlights of the program. As both an international startup co-founder and Austrian native, he is particularly happy to promote the local ecosystem together with the Austrian Chamber of Commerce.
The program will conclude with “Demo Day” on May 30th, 2022 as part of “Vienna UP 2022”, Austria's largest startup festival. Successful startups will present as part of the highlight of the Born Global Academy Investors.
More information about the Born Global Academy and registration at: bornglobalacademy.at
Contact:
Renate Schnutt
Head of Scaleups, AUSSENWIRTSCHAFT AUSTRIA
aussenwirtschaft.scaleups@wko.at 0590900-4190
The event takes place as part of the go-international internationalization campaign, a joint initiative of the Federal Ministry for Digitization and Business Location and the Austrian Chamber of Commerce.
weGrow International specializes in enabling startups and scaleups to achieve rapid and sustainable international growth. With a network of 100+ scaling experts worldwide, we have already completed over 200 expansion projects.
Co-initiator of the event is the WKO startup initiative StartupNow of the WKÖ Startup-Services