You can't surpass anyone by following their footsteps.

Francois Truffaut

Reactive Reality

Augmented Reality powered by you

Reactive Reality develops virtual fitting software for garments. Based on a photo of the respective customer, the customer’s ideal body size is identified, and the chosen piece of clothing is adapted correspondingly. The selected garment is then blended into the customer photo. By using this online dressing room, web shop customers get the chance to see if they like the chosen item and if it suits them before deciding to place an order. They can also select and combine various pieces of clothing, plan outfits for special events and get their friends’ advice on virtually fitted clothes.



Dr. Stefan Hauswiesner is the CEO of Reactive Reality. He studied software development and business at the Graz University of Technology and wrote his doctoral thesis with a focus on augmented reality at the Institute for Computer Graphics and Vision.

DI Philipp Grasmug directs the research and development activities of Reactive Reality. He studied software development and business with a focus on mobile augmented reality at the Graz University of Technology.

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